5 NATIVE Reviews: Deodorant to Shampoo! What’s Amazing? What’s Not?

Updated March 28, 2024

There has been a lot of talk these days about going plastic-free and lowering your toxic load from cosmetic and personal care products.

Throughout my journey to streamline the products I use, I’ve looked at various companies that are more natural and toxin-free. One of my favorite companies that I have come across is NATIVE. 

After a couple of year using their products, I thought it was time I shared with you my personal opinion with these 5 Native reviews on products that I have used in my daily beauty routine.

Take a look at the FAQ section for specific information about NATIVE products.

Honest Native Reviews

NATIVE offers a few lines of personal care products.   They sell deodorant, body wash, shampoo, conditioner, and soap. While most of their products have lived up to my expectations from my first impression of their deodorant, I have found that a couple are a pass. I hope that these NATIVE reviews will guide you in the right direction.

NATIVE started as a way to reduce the toxins and simplify ingredients in deodorant. The company has successfully combined simple ingredients to make a deodorant that actually looks, feels, and smells (even better) than most deodorants out there. The ingredients are straightforward and simply listed on all of their products. They do not include the nasty toxins and aluminum that is found in most drug store brands.  

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Native Review
BuyOur Rating
(out of 5)
Hair Mask Native5
(sensitive version-
No longer available)

NATIVE Deodorant Review

Deodorant Rating: 5 out of 5. Excellent Product/Recommended

This is their flagship product. Out of the 5 Native reviews that I have here, the deodorant at NATIVE is by far their strongest and most competitive product in their whole line. The company was originally founded with only this product in mind. NATIVE originally set out to eliminate most of the complicated compounds and aluminum found in deodorants and did a great job in the process.  

The deodorant keeps a pleasant smell for the whole day, even throughout my afternoon workouts. I still sweat a bit, but the compounds in the deodorant seem to absorb moisture throughout the day and keep me feeling fresh.  

I have tried five of their different scents. While all of them have been unique and pleasant, I tend to use certain scents depending on my activity or mood. For example, before bed, I often use the Lavender & Rose scent. During the day, depending on how I am feeling, coconut vanilla is an all-time favorite, or the Cucumber mint is nice and mild.

The deodorant has the same texture as a Speed Stick, is it white in color, and glides on very easily with a couple of swipes. See this photo below which shows how there is NO white residue when applying onto the skin with NATIVE. (See the full comparison post here)


  • Coconut vanilla
  • Sea salt and Cedar
  • Buttercream and french vanilla
  • Powder and Cotton
  • Eucalyptus Mint
  • Cucumber Mint
  • Citrus and Herbal Musk
  • Lilac and White tea
  • Lavender Rose
  • Charcoal
  • Unscented
  • Pina Colada
  • Ginger Mule
  • Tie-Dye Vanilla cup

Green Footprint

NATIVE now makes most scents available in Plastic-Free versions. To be quite honest, I’m still trying to understand why the plastic version actually exists. 

Toxic Load

The ingredients in their formulation are very clean compared to the traditional deodorants and antiperspirants, but I am still a little concerned with the origination of the fragrances included. Most fragrances contain parabens and are known to be hormone disruptors and common allergens. If you’re using just one scented product a day, the toxic load should be okay, but be careful if you use several scented products a day, this could build up to be a lot more than is recommended for a clean beauty regime.  

Note to Buyer

The scent of eucalyptus mint is very reminiscent of men’s deodorant smells. I bought this for myself because I love the scent of both eucalyptus and mint and ended up giving this to my husband since it felt too “manly” of a smell for me.  

NATIVE Shampoo Review

Shampoo Rating: 5 out of 5. Excellent Product.   Recommended!

Out of these five NATIVE reviews, I was very surprised with the NATIVE Shampoo. I tried the Strengthening shampoo, the Almond and Shea Butter scent. The shampoo is transparent and clear and labels all of the ingredients in list form on the back of the bottle. The shampoo only contains 10 ingredients, which is perfect when you are trying to reduce your toxic load and streamline your cosmetic products.  It is a fairly large bottle and contains 16.5 fluid oz.

At first, I used three pumps which were equivalent to the previous shampoo that I was using. I quickly realized that this was way too much and that for my long hair and that I only required one pump of the shampoo. To me, this indicated the quality of this product.

The shampoo lathers extremely well. It cleans oil off of the scalp and leaves hair fairly bouncy. It is easy to rinse out and does not easily tangle the hair or make it feel like straw like other natural shampoos on the market.  

After repeated use, I did not feel as though it left to build-up on my hair. I could easily use this shampoo daily and still reap the benefits.  

I had been looking for a good, natural, and clean shampoo for a while now and I feel as though I have now found it. I will be using other scents and formulations to test them out in the future. I use this shampoo for my daughter as well who suffers from asthma and allergies due to its simple composition.

I found the price to be quite competitive for the amount of product required per use.

Native Shampoo Scents Available

RELATED: Unlocking the Golden Secrets: The Benefits of Turmeric Soap

Green footprint

Unfortunately, this product is only available in plastic packaging and as a liquid shampoo. The shampoo itself is cruelty-free and vegan and does not contain parabens or sulfates. The packaging is recyclable though, so it’s a step in the right direction.  

Toxic load 

I was surprised that with just 10 ingredients my hair was left feeling soft, clean, and untangled. The ingredients all fare low on the EWG’s scoring of toxic ingredients. The most harmful ingredient is the scent, but other than that, the composition of this shampoo is safe for everyday use.  

Note to Buyer

This shampoo will last you A LONG time! Even with long hair one bottle lasted months. This is NOT the case with the conditioner and so if you’re looking to minimize shipping costs, one shampoo bottle will last the same amount of time as TWO conditioners. 

NATIVE Conditioner Review

Conditioner Rating: 4 out of 5. Good Product. I would buy it again!

Out of the NATIVE reviews that I put together, the NATIVE conditioner was a step down from the shampoo for two reasons. First, I found the conditioner a little on the watery side, and second, because of this fact, I had to use four times as many pumps as the shampoo. 

When you use the proper amount of conditioner, it does its job! Your hair is silky, smooth, and detangled. You can easily use this daily without worrying about the build-up, greasiness, or limp hair. The conditioner itself is white and creamy and easily spreads through the hair. For best effect, I found waiting a couple of minutes is better than rinsing it out straight away.  This direction is not indicated on the bottle.  

The smell of the Almond and Shea Butter is pleasant and not overpowering. I am planning on trying the other compositions too, but from what I’ve experienced from NATIVE, the smells are always mild and pleasing. 

Green footprint

Unfortunately, this product is also only available in plastic packaging and as a liquid conditioner. The conditioner itself is cruelty-free and vegan and does not contain parabens or sulfates. The packaging is recyclable though, so it’s a step in the right direction.  

Toxic load 

Seven out of ten of the ingredients on the bottle are rated a 1 on the EWG toxicity scale (meaning not harmful at all). The other ingredient of low concern is sodium benzoate which is a level 3 out of 10 on the same scale. The fragrance is the most concerning ingredient, but if you limit your fragrance products daily the toxic load shouldn’t be too much of a concern.  

Note to Buyer

If you tend to like a thicker conditioner, just go straight for the hair mask. It has exactly the same ingredients as the conditioner, but with less water. You use less and it is more effective than the conditioner. The problem is that the bottle is a whole lot smaller too! I guess we can’t have it all!

NATIVE Sensitive Toothpaste Review

Toothpaste Rating: 1 out of 5. 

UPDATE November 2023: It looks as though I was not the only one who didn’t think the toothpaste was not a great product. NATIVE seems to have removed it entirely from their website. They added additional products that I will be reviewing soon!

NOT recommended for sensitive teeth.

Out of the five NATIVE reviews, this was a fail for me. I tried the formulation for sensitive teeth. At first, the toothpaste seems very similar to generic brands on the market. It is white and has a similar consistency to what most of us are accustomed to. It was fine at first…or so I thought.  

After about a week of using this toothpaste, my teeth started to hurt and become extra sensitive to anything I ate. Even the feel of the air on my teeth gave me problems. I didn’t correlate it to the toothpaste at first. After returning back to my other brand, I tried it again a few weeks later, and the same thing happened.  

At the moment, the formulation of this toothpaste is not effective for those with sensitive teeth and I cannot recommend it.  

Green footprint

The cardboard box and the lid of the tube are recyclable. Make sure to separate the cap from the tube or else it will end up in the landfill. As a company, NATIVE is moving in the right direction by offering plastic-free options for some of its products such as soap and deodorants.  

Toxic load 

The toothpaste itself is very low on the toxicity scale other than a couple of ingredients of concern. The unspecified flavor and the peppermint oil are flagged as 4 out of 10 for toxicity from EWG mostly for allergies. The unspecified flavor is a concern since the ingredient itself is not clear to consumers.  

Note to Buyer

You might have better luck with their other kinds of toothpaste (not the sensitive formulation). This particular formulation is also the lowest-rated one on their website, but I’m not sure about their ratings since my 1-star rating isn’t even showing in the comments??? I will have to add more Native reviews for other Native toothpaste once I give it a try again.


Is NATIVE a ‘clean’ brand?

The short answer is YES.

Native is a brand that uses a combination of natural and synthetic ingredients to create its scented personal care products. They use a blend of essential oils, synthetic oils, and natural extracts to create their unique fragrances. However, the brand is committed to using only high-quality and safe ingredients in their formulations.

The company also ensures that its products are free from parabens and phthalates, which are chemicals commonly used in personal care products that have been linked to potential health risks. Native also follows the International Fragrance Regulatory Association (IFRA) guidelines to ensure the safety of their formulations.

Additionally, the brand is committed to being vegan and cruelty-free, with none of their ingredients sourced from animals or animal byproducts. They use non-dairy cultured probiotics and non-GMO corn-sourced maltodextrin in their formulations.

Overall, while Native products are not certified organic, they use high-quality and safe ingredients to create their personal care products.

Overall, it can be said that Native is a clean brand that is committed to using safe and effective ingredients in their formulations while also prioritizing the preferences of their customers.

Is native shampoo good for straight hair? Curly hair?

YES! I have straight hair and NATIVE shampoo has been great for my hair. It not only provides a cleaning power, but it also adds a good deal of lightweight bounce to my roots. Friend’s of mine with curly hair, and online reviewers, have also found Native to work very well with curly hair.

Overall Final Thoughts

These Native reviews were my personal experience with the brand. I like the NATIVE company. I think that their best product is the deodorant since it is a very gentle formulation and does the job. Despite my desire to shy away from scented products, I still really enjoy all of the scents that NATIVE puts out. In the future, I will be trying the skincare line and body line.  

I like that the company listens to feedback and does its best to get back to consumers as soon as possible. I personally like to order on Amazon since I get the products quicker than I do when I order on their website and potential returns are straightforward.  

9 Responses

  1. Thank you so much for these reviews! I’ve been wanting to try the deodorant but was skeptical about the price and if it lasts all day.

  2. I have never heard of this products before thanks for sharing

  3. I just started using the vanilla cupcake shampoo and it not only smells amazing but it lathers so well. Love it.

  4. Thanks so much for sharing! I’ve been doing research on different cleaner brands.

  5. I’ve heard of the Native deodorant but didn’t realize they had a whole product line. I will need to try, it always looking for non-toxic products. Thanks for sharing!

  6. I have been using antiperspirant deodorant with aluminum. I have been reading about the harmful effects of using aluminum long-term. I will look into this Native brand. Thanks for sharing.

  7. I love the sea salt and cedar scent! But I agree I don’t know why they have plastic containers for the deodorant either

  8. 不知道说啥,开心快乐每一天吧!


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